23 January 2026

January 23 in A.A. History

1933: Dr. Bob and Anne S. first encountered the Oxford Groups when Frank Buchman visited Akron, Ohio [right: photo at Union Station, 11:00 AM, from the Akron Beacon Journal, 19 January 1933, “As Oxford Group Reaches Akron,” p. 1].
    After getting sober, Dr. Bob would write in his story, “Doctor Bob’s Nightmare” in the Big Book, Alcoholics Anonymous, that
    … through high school I was more or less forced to go to church, Sunday School, and evening service, Monday night Christian Endeavor and sometimes to Wednesday evening prayer meeting. This had the effect of making me resolve that when I was free from parental domination, I would never again darken the doors of a church.
    Accordingly, Anne initially had to push her husband to attend Oxford Group meetings. However, he eventually became captivated by their message, as he would later describe in his story:
    … I was thrown in with a crowd of people who attracted me because of their seeming poise, health, and happiness. They spoke with great freedom from embarrassment, which I could never do, and they seemed very much at ease on all occasions and appeared very healthy. More than these attributes, they seemed to be happy. I was self-conscious and ill at ease most of the time, my health was at the breaking point, and I was thoroughly miserable. I sensed they had something I did not have, from which I might readily profit. I learned that it was something of a spiritual nature, which did not appeal to me very much, but I thought it could do no harm.
1961: Bill W. [far left] sent Dr. Carl Jung [near left] a letter of appreciation for his contributions to A.A., which Bill felt were long overdue. After introducing himself, Bill wrote:
    … I doubt if you are aware that a certain conversation you once had with one of your patients, a Mr. Roland [sic] Hazard, back in the early 1930’s, did play a critical role in the founding of our Fellowship.
    … Our remembrance of Roland Hazard’s statements about his experience with you is as follows:
    Bill then shared what he knew about Rowland Hazard [left], who had visited Jung and found sobriety through the Oxford Group. Rowland’s message had reached Bill at the lowest point of his alcoholism through Ebby T. [right]. This had been followed by Bill’s spiritual experience at Towns Hospital, his founding of A.A., and the spiritual experiences of many thousands of A.A. members since. Bill continued:
    This concept proved to be the foundation of such success as Alcoholics Anonymous has since achieved. This has made conversion experience… available on an almost wholesale basis.
    Bill concluded his letter graciously:
    As you will now clearly see, this astonishing chain of events actually started long ago in your consulting room, and it was directly founded upon your own humility and deep perception.
    Very many thoughtful A.A.’s are students of your writings. Because of your conviction that man is something more than intellect, emotion, and two dollars’ worth of chemicals, you have especially endeared yourself to us.…
    Please be certain that your place in the affection, and in the history, of our Fellowship is like no other’s.

22 January 2026

January 22 in A.A. History

1935: Sam Shoemaker [left, 1940] wrote to Bill W. [right], saying, in part:
    I hope you realize the guided-ness of your having known Jim Williams previously, as I understood you did, in business. His wife, Margaret, is full time [sic] in the [Oxford] group and he has held out for a long while. You may be just the person that cracks the shell and brings him over. He drinks a lot and is desperately unhappy and inferior and needs what you have got for him. I am grateful for what you did for [Dr. Frederick E. “Fred”] B――[, Sr.].
    Dr. B. [left] was a prominent chemist who had recently served as president of the American Institute of Chemists and chair of the chemistry department at Brooklyn College. He had become Bill’s first serious prospect on Christmas Eve, just six days after Bill was discharged from Towns Hospital.

1942: Bill and Lois W. [right: in front of Stepping Stones, c. 1941] returned home from a successful cross-continental trip, which included stops in all the major cities where Alcoholics Anonymous was active. However, shortly after their return, Bill fell into a suicidal depression that would last until 1955.

21 January 2026

January 21 in A.A. History

1942: Island Press published Drunks are Square Pegs [left] by Charles C., Jr. [right, 1938]. Charles was from Bedford Hills, New York, and had been an Oxford Grouper. He had worked with Rev. Sam Shoemaker but struggled to stay sober. In October 1935, Charles sought and received help from A.A. founder Bill W., and was then able to get and stay sober. His book The Big Bender (also published in 1938) tells this story. Additionally, he wrote Drinking’s Not the Problem, published in 1949, which was reviewed in the December 1949 issue of the A.A. Grapevine.

20 January 2026

January 20 in A.A. History

1841:Gardner Griffith, Bill Wilson’s maternal grandfather, was born in Dorset, Vermont. He and his wife, Ella Brock Griffith, would raise Bill from the age of about 10 [right: the Griffiths].

1933: Members of the Oxford Group were welcomed at the Mayflower Hotel by prominent citizens of Akron, Ohio. The next evening, the Akron Beacon Journal reported [left]:
    A formal dinner for 130 preceded the regular meeting and the photographer snapped F. A. Seiberling, president of Seiberling Tire & Rubber Co., and Miss Olivia Jones, member of the group and former president of the National Education association [sic], as they walked from the private dining hall. 
    The Oxford movement has been called “religion in every day clothes” and the camera caught three of the group in full evening dress, as they prepared to enter the meeting hall. Mrs. Ruth Buchanan, the fox-hunting member from Virginia is talking to Sir Walter Windham, English business man, while Frau von Cramon, German schoolmistress is adding her comments in a pleasant German accent.
1937: The State of Delaware issued Articles of Incorporation to Henry G. P――, Inc. [right: 21 Jan 1937 notice of incorporation in the Wilmington Morning News and Journal-Every Evening, both based in Wilmington, Delaware].

19 January 2026

January 19 in A.A. History

1939: The first published reference to Alcoholics Anonymous anywhere appeared in The Hackettstown (New Jersey) Courier-Post in an article titled “There Is Hope” [left]. Written by noted journalist, book editor, and author Silas B. [near right] the article recounts the story of Hank P. [far right] without naming him or anyone else, nor did it provide information on how to contact A.A. Silas was likely the third member of A.A. in New York City, but would experience a “spectacular slip” within a year.

1940: Dorothy S. [left] of Cleveland, Ohio, wrote to Ruth Hock, the National Secretary of the Alcoholic Foundation in New York City, describing Larry J. [right] as a brilliant newspaperman who, at 40, was down and out “owing to John Barleycorn.” She requested assistance from the Foundation office to help Larry start a group in Houston, Texas, which they provided.
    Larry’s story had begun in Cleveland in late 1939. Weighing just 100 lbs [45 kg], he was found in freezing weather without a coat, suffering from a collapsed lung due to tuberculosis, and near death in terrible physical condition. In a Cleveland hospital, he had been slowly recovering from delirium tremens, malnutrition, and exposure. Local A.A. members, including Clarence S. [left], Dorothy’s husband, had visited and cared for him regularly. Due to his health issues, Larry had been advised to move to a warmer climate. Without ever having attended an A.A. meeting, he boarded a train for Houston, Texas with only a copy of Alcoholics Anonymous. As he read it on the train, he had a spiritual awakening and went on to found A.A. in Texas.

1944: Bill W. returned home with Lois to Stepping Stones after his first major A.A. tour, which had begun on 24 October 1943.

1999: Francis “Frank” M., G.S.O. Archivist since 1982, died in Vero Beach, Florida, just eight days shy of his 65th birthday [right: gravestone]. Frank, who had been sober since 10 June 1970, was widely recognized as a dedicated A.A. member and historian. He served 21 years at the General Service Office, initially as an administrative assistant and, until his retirement in 1998, as the G.S.O. Archivist. Frank often referred to himself as “the Happy Archivist.” In his many talks about the G.S.O. Archives, he emphasized that the primary purpose of having archives is so “we don't forget where we’ve come from.”

2015: Dr. Ernest “Ernie” K. [left], 79, the author of Not-God: A History of Alcoholics Anonymous, died of from pancreatic cancer at his home in Ann Arbor, Michigan.

18 January 2026

January 18 in A.A. History

1939: The Alcoholic Foundation Board of Trustees met and unanimously agreed to add two new trustees: one Class A (non-alcoholic) and one Class B (alcoholic). They then unanimously elected Dr. Leonard V. Strong (Bill W.’s brother-in-law) [left] and Harry B. [right] (whose story, “A Different Slant,” appeared in the first edition of the Big Book, Alcoholics Anonymous), to fill these positions. Dr. Strong would serve on the board until October 1954 as secretary, after which he became a trustee emeritus, until July 1960. Harry was elected as the second chairman of the board, following William “Bill” R. However, he would soon return to drinking and would be replaced in December 1939, having served lessthan a year. For the next 85 years, until 2024, the chairperson of the board was always a Class A trustee. The trustees appointed their own successors and were, as Bill W. stated, “chartered to do everything under the sun.”
    Bill W. [left, 1937] provided a lengthy report on the book, tentatively titled 100 Men. The minutes note that “the Alcoholic Foundation does not have any legal connection whatsoever with the organization or operation of this to-be-formed publishing company”; however, they agreed to accept “a contribution of 35¢ per volume [~$8.16 in 2026] sold if and when the book is published and put on sale” (emphasis added).  Nevertheless, “the sentiment [of the board] to render all such possible assistance [as individuals] was unanimous,” and at least three of the Class A trustees purchased stock in that to-be-formed company, i.e. Works Publishing, Inc., within days.

1948: United Press’s “Wire Briefs” [right] on page 2 of The Sunday Morning Star of Wilmington, Delaware, reported on what they referred to as A.A.’s “first international conference”:
DETROIT—The first international conference of members of Alcoholics Anonymous opened here last night in perhaps the driest convention on record. Some 3,000 delegates from throughout the midwest and two Canadian provinces toasted their first meeting with a soft drink punch in an unannounced part of the city.
1950: The Fort Payne (Alabama) Journal published a brief unsigned article [left], offering two glimpses “inside” Alcoholics Anonymous from the perspectives of its members in different locations. The first was a talk described as “very fine and impressive,” while the second was termed “a soul stirring [sic] address along the lines of what Alcoholics Anonymous has meant to him and what it can mean to others.” Regarding A.A. itself, the article stated, “We have nothing but praise,” calling it “a great organization doing a great work. And we believe it to be an inspired one.”
 
1954: Henry “Hank” P. [right], 58, died at Mercer Hospital in Trenton, New Jersey, after a long illness at Glenwood Sanitarium. Lois Wilson said that the cause was alcoholism. 
    Hank’s story in the first edition of the Big Book, Alcoholics Anonymous, was “The Unbeliever.” Ruth Hock wrote, “If it weren’t for Bill W., the Big Book would never have been written. If it weren’t for Hank P., the Big Book would never have been published.” Hank is credited in several sources with writing Chapter 10, “To Employers,” in the Big Book. He also added a key portion of Bill’s story—the first four full paragraphs on p. 12—as a handwritten edit to the multilith manuscript master copy.

17 January 2026

January in A.A. History—day unknown

1913: Bill W. failed most of his senior mid-year exams and had to drop out of Burr and Burton. By April, it became evident that he would not graduate and he would move to Boston, Massachusetts, to live with his mother in Franklin Square House [right, December 1914].

1918: Bill W. visited Lois Burnham [left: in her wedding dress, 1918] at her home on 182 Clinton St., Brooklyn. He had planned to arrive by Christmas, but several engagements with his small band* had delayed him. He remembered the Burnhams as easygoing and natural from their vacations on Lake Emerald, near East Dorset, Vermont. His idea of a house was purely functional, nothing more.
    He had never even imagined homes with deliberately chosen and carefully coordinated furnishings. Around Clinton Street, there was a constant buzz of family chatter and excitement that he felt but didn’t fully recognize—a suggestion of big events, of people coming and going, of young men arriving in expensive cars to visit the Burnham girls. He was overwhelmed and struck by the realization that this was Lois’s world, where she truly belonged.

*Bill played fiddle for The Aeolians, who barnstormed Bennington County, Vermont, performing at high school dances and other events.

1918: Frank Buchman [near right] and Rev. Samuel M. Shoemaker [far right, 1917] met in Beijing (then romanized as “Peking”), China. Shoemaker experienced a spiritual conversion and became a devoted member of Buchman’s “First Century Christian Fellowship.”
    Sam Shoemaker had arrived in Beijing from the United States in 1917. He had been sent to China at the suggestion of G. Sherwood Eddy* to help establish a branch of the YMCA and to teach as part of the Princeton-in-China program. However, without much success, Sam had become upset and discouraged. He met Frank Buchman, who introduced him to the Four Absolutes: honesty, purity, unselfishness, and love. During this, their first conversation, Sam was initially angered by a common response from Frank: “If you are not having any success here maybe it’s that you haven’t anything to give them.” Sam later wrote, “I saw this was a matter for my will rather than my intellect. I asked myself if I was willing, and then I thought how ridiculous I was ever to think of opposing my pigmy will to the will of God.” Years later, Sam would trace the beginning of his ministry to that night with Buchman when he decided to let go of self and allow God to guide his life.

*Eddy (1871–1963) was a leading American Protestant missionary, administrator, educator, prolific writer, and tireless traveler. He connected and funded networks of intellectuals around the globe and helped missionaries better understand and even think like the people they served.

1927: While on one of his occasional trips to investigate company stock prices, Bill Wilson wrote to his wife, Lois, “There will be no booze during 1927.” She later reported, “Alas, this good resolution was short-lived.”

1929: On a trip to Manchester, Vermont, Bill W. called Edwin “Ebby” T. in Albany, New York, to join him for an all-night drinking spree—the only time they ever drank together, as Ebby was quite clear about in his talks and writings. The next morning, they chartered a flight with Flyers, Inc. in Albany to be the first flight to Manchester Equinox Airport (it wasn’t*) [left: aerial view, 1992]. They wired their expected time of arrival to Mrs. [Anne Louise Simonds] Orvis [right, 1992], owner of the Equinox House (a hotel) [left, 1929] and mayor of Manchester. She called the band and town officials to gather at the airfield to greet the plane. It was going to be a gala day for Manchester. The plane [right: likely a Curtiss JN-4 biplane, affectionately known as the "Jenny," like this one] flew in; the band played enthusiastically; the welcoming committee prepared; and Bill and Ebby got off the plane and fell flat on their faces, dead drunk. The pilot, Ted Burke, was also drunk. The next day, Bill wrote a letter of apology to Mrs. Orvis’ son, Franklin:
Dear Mr. Orvis,
    Until I found that I could not reach you on the phone I had been minded to call upon you and apologize for the disgraceful happenings of yesterday.
    I do not know what I said or did but it is painfully evident that I had done you grievous wrong. I certainly merit nothing but your contempt and feel that a situation has been created which cannot be lived down.
    Though you perhaps prefer I do not call on you I would like you to know how keenly I feel about the matter and if you can bring yourself to doing so I shall appreciate it to no end if you will accept this my most sincere apologies.
    I do not know whether your mother was present at the field or not--in any event I hope that she will also accept this apology-
    Sincerely,…

*W. C. Billings landed the first plane at Equinox Airport in June 1928, and the airport officially opened on 4 July 1928.
Ironically, Franklin Orvis would die in 1951 at the age of 48 due to 25 years of “chronic alcoholism.”

1933: Rowland Hazard III [left, undated] was drinking to the extent that he could not manage even simple daily tasks. He sought help from Courtenay Baylor [right, undated], a lay therapist associated with the Emmanuel Movement and the Jacoby Club. These were the only groups, aside from Alcoholics Anonymous, in the early 20th century that had notable success in helping alcoholics achieve and maintain sobriety. Like A.A., these groups combined spirituality with psychological support through a straightforward form of lay therapy. Baylor encouraged Rowland to take seriously the advice he had received from Dr. Carl Jung in 1926—to seek a spiritual experience. However, since Rowland was too far from Boston to participate actively in either of Baylor’s groups, he instead became involved with the Oxford Group and eventually got sober, though it remains unclear whether he maintained it.

1936: Hank P. [far left] hired Ruth Hock [near left] as the secretary for his company, Honor Dealers. Shortly thereafter, Bill W. [right, late 1930s] began visiting Hank, whom he sponsored, and the Honor Dealers office became the de facto headquarters for the small but growing group that would come to be known as Alcoholics Anonymous. Ruth would increasingly focus on A.A. matters rather than Honor Dealers matters; in 1938–39, she would type multiple drafts of what would become the Big Book, Alcoholics Anonymous. When Bill would move the headquarters to 30 Vesey Street [below, far left, 1940±1] in New York City in February 1940, he would take Lois with him, and she would become the first National Secretary of Alcoholics Anonymous.

1937: Earl Treat [right], a struggling alcoholic from Chicago, Illinois, traveled to Cuyahoga Falls, Ohio, to visit his father. He arrived in poor health, feeling depressed and overwhelmed with fear. His father had heard about a new organization in nearby Akron that was helping alcoholics recover, so he took Earl to meet Dr. Bob S. [left]. Earl joined the Akron group and stayed with them for several weeks before returning to Chicago. Before Earl's departure, Dr. Bob guided him through a moral inventory and asked if he wanted to have his character defects removed. Earl later recalled,
     >Without much thought, I said, “Yes, I would.” And then he asked me to get down on my knees at the desk with him, and we both prayed aloud to have these defects removed.
1939: James “Jimmy” (or “Jim”) B. [right], author of “The Vicious Cycle” in the 2nd, 3rd, and 4th editions of Alcoholics Anonymous and a former atheist, claimed—and is believed by many—to have introduced the phrases “God as we understand Him” and “Power greater than ourselves” shortly before the prepublication manuscript was completed. Bill Wilson later wrote, “Those expressions, as we so well know today, proved lifesavers for many an alcoholic.”
    
However, others believe that these phrases, found in “Bill’s Story,” the Twelve Steps, and Alcoholics Anonymous Comes of Age, were more likely Bill’s own creation. They suggest that his hints of attribution to Jimmy were a mix of myth-making and an effort to deflect credit and attention to others, rather than being historically accurate.
    
It is also possible that the idea originated with Rev. Samuel Shoemaker* [left, 1940]. In his 1957 book, The Experiment of Faith [below right: cover], he discusses God in this way:
    Religion concerns persons — God and other human beings. A man cannot formulate a definition of his fiancee, still less can he formulate a definition of his relation to her and analyze what makes them care for each other, though the shine in his eyes and the inarticulateness of what he says may be eloquent about what he is feeling. Persons and personal relations do not lend themselves to precise statement. We do not so understand them. A photograph can tell us something about a person. But an enthusiastic friend or an ardent lover gives up in the end and says, “You'll just have to meet her.” And that is what we have to say about God.

*Or perhaps Shoemaker got the idea from A.A.

1939: [Late] The story section of the Big Book manuscript, Alcoholics Anonymous, was completed.
    
As basic text was being written, it became clear that a story or case history section was necessary. New York members of the nascent A.A. fellowship believed that distant readers could relate to these narratives in a way they could not with the basic text alone.
    Members from Akron, Ohio, produced 18 stories, largely due to the efforts of local member and journalist Jim S.
[left] . His story in the first edition is titled “Travel, Editor, Scholar” and was retitled “The News Hawk” in the second and third editions. He interviewed members from Akron and wrote most of their stories, except for Dr. Bob S.’s. Two stories were contributed by members from Cleveland, and one was from non-alcoholic Marie B., whose story, “An Alcoholic’s Wife,” appears only in the first edition. Her husband, Walter B., had a story titled “The Backslider,” which was also included only in the first edition. The New York members contributed 10 stories, which were edited by Bill W. and Hank P., despite the protests of several contributors.

1940: [Early] Alcoholics Anonymous meetings in Akron, Ohio, were relocated from the home of Dr. Bob and Anne S. to King School due to overcrowding. Attendance at the A.A. meetings on Wednesdays at the Smiths’ residence, located at 855 Ardmore Ave., had grown too large, with up to 70 people—plus Christmas decor—crammed into their living room [near right, as it is in late December today] and dining room [far right]. This move likely took place after only two gatherings at Bob and Annes’s home. The King School, situated at 805 Memorial Pkwy., was approximately 1.3 miles [2.1 km] away from the Smiths’ residence, by road.

1946: The AA-1 Group in St. Louis, Missouri, the first Black Alcoholics Anonymous group in the U.S., held its first Annual Dinner Meeting, inviting a number of distinguished guests, including “two Negro doctors, the secretary of the YMCA, and a representative of the Urban League.” The group was founded in January 1945 [left: two city officials examining St. Louis’ African American neighborhood of Mill Creek Valley, which would be demolished in the name of urban renewal in 1956].

1948: Harry C. registered Japan’s first A.A. group with the Alcoholic Foundation office in New York City.
    He had started this English-speaking group among the U.S. occupation forces after World War II, meeting at the Franciscan Chapel Center in the Roppongi district
[below] of Tokyo. In December 1947, Harry wrote to the Alcoholic Foundation office in New York City, expressing his hope to start a group. In January, the Armed Forces newspaper, Pacific Stars & Stripes, published an article about A.A., which generated numerous inquiries directed to Harry. When he returned home in July, he handed the secretary position over to Collins M., who reported a membership of seven at that time.

1951:
 The A.A. Grapevine, edited by Howard Alfred “Al” S. [right], published a memorial issue [left] for Dr. Bob S. This issue included a tribute [below left] by Bill W., an unattributed biography exceeding 10,000 words, a eulogy by Rev. Walter Tunks, a prayer of thanks to Jesus Christ for Dr. Bob, and an unattributed article titled “Hail and Farewell.” It was described as “a historical gem.” Al had driven Dr. Bob back and forth between Akron and Cleveland for A.A.’s first International Convention in 1950. In an assessment of the founders in later years, Al remarked, “Without Bill’s drive, there wouldn’t be any A.A.—without Dr. Bob’s balance, who knows what it would be like?”
    Al was the son of Emmett Fox’s secretary, who occasionally arranged for Al, Bill, Edwin “Ebby” T., and other A.A. members to obtain mezzanine seats at Fox’s talks in New York City.

1955: The A.A. Grapevine [left: cover] first published Bill W.’s articletitled “Why Alcoholics Anonymous Is Anonymous.” In this article < span style="font-size: small;"> [right]
, he wrote,
    Presently an AA member began to publish a crusading magazine [The Empty Jug] devoted to the cause of Prohibition. He thought Alcoholics Anonymous ought to help make the world bone dry. He disclosed himself as an AA member and freely used the AA name to attack the evils of whiskey and those who made it and drank it. He pointed out that he too was an "educator," and that his brand of education was the “right kind.” As for putting AA into public controversy, he thought that was exactly where we should be. So he busily used AA's name to do just that. Of course, he broke his anonymity to help his cherished cause along.
    The Empty Jug [left: March 1946, p. 1] had been published by Carl K. of Chattanooga, Tennessee. He had also been its editor-in-chief. Rev. Sam D., a founder of A.A. in Atlanta, Georgia, had been a contributor.
    Bill W. had urged Carl to stop misrepresenting A.A. and to refrain from causing controversy. However, Carl was determined to remain visible and refused to be anonymous. By March 1946, Carl’s magazine had seemed to officially represent A.A. on a variety of issues. Margaret “Bobbie” B.
[right] had tried to stem the tide with a detailed letter to Carl, and Sam supported her efforts, stating that unless Carl changed his approach, he would no longer write for The Empty Jug.
    By mid-April 1946, Bobbie, at the end of her patience, had written Sam that she considered Carl to be “the stubbornist, most close-minded AA I’ve ever met.” Carl had informed Sam that he was contemplating leaving A.A., while simultaneously claiming he was receiving ten compliments for every criticism. By early July 1946, Sam had resigned from The Empty Jug.
    On 13 July 1946, Carl had suddenly died, possibly from a cerebral hemorrhage. His death marked the end of this very unpleasant experiment in breaking anonymity. Significant conflict and discomfort had arisen when this single A.A. member publicly advertised his membership, believing his opinion superior to that of any group conscience. Bobbie later reflected in July, “I am happy that Carl did not have to see some [of these letters responding to his magazine] for they might have broken his heart.”

1963: The A.A. Grapevine [left: cover] published Bill W.’s 1961 correspondence with Dr. Carl Gustav Jung [right] . In his first letter, Bill informed Dr. Jung that his earlier treatment of an alcoholic patient was “the first in the chain of events that led to the founding of AA.” He mentioned that the patient, Rowland Hazard, found sobriety through the Oxford Group. This connection ultimately led to Rowland helping another alcoholic, Edwin “Ebby" T., who brought a message of recovery to Bill in late 1934. [Note: Rowland himself never joined A.A., and some of the dates Bill gave in this letter are incorrect.]
    In his reply, Jung expressed that he “often wondered what has been his [Rowland’s] fate.” He went on to explain that the reason he “could not tell him everything” was due to his fear of being misunderstood. He asserted that Rowland’s…
    craving for alcohol was the equivalent, on a low level of the spiritual thirst of our being for wholeness… the union with God.
    … the evil principle prevailing in this world leads the unrecognized spiritual need into perdition… An ordinary man, not protected by an action from above and isolated in society, cannot resist the power of evil, which is called very aptly the Devil.
    You see, alcohol in Latin is “spiritus” and you use the same word for the highest religious experience as well as the most depraving poison. The helpful formula therefore is: spiritus contra spiritum